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Highland puts "custom" back into "customers."
The era of dealer flooring is finished.
Highland runs off of the most responsive factory
to dealer platform ever envisioned. To do this
Highland is creating the new Dealer Model
Carry only customer demo bikes
Eliminate burdensome flooring costs
Bikes finished to customer order
Unit ships 7 days from order
US Highland Ordering Kiosk
Customers deserve options that meet the demands of their individual skills.
Our winning solution is created by enabling the dealers to focus on the customer, not corporate incentives.
Highland customers can get exactly what they want at their Dealers' Highland Kiosk.
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Racing Support
Highland Dealers are at the track to support
Highland riders of all levels. We are your race
ready "Pit Crew".
Need something for the next heat?
No worries, we've got your back.
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| Highland Racing Support |
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World Class Racing Support
Experience and talent are two critical factors to racing success. Experience and talent from the local and national venues help make racing team's successful. The Highland Racing experience rises from global origins. Our executive management are racing leaders who have raced in the US, throughout Europe and are some of the few foreigners to ever race along the Great Wall in China.
We deliver global "best practice" racing team management skills to you. This global experience benefits every Highland Dealer and every one of their supported racers in the field.
Sales & Service
Inventories at your dealership are uploaded to
Highland servers once every 24 hours. Within 48
hours a stocking order is filled at Highland and
sent out to you. RMA is handled equally seamlessly.
Just imagine your customers' satisfaction when
every part they need is already in stock!
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| Highland Sales & Service |
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We Know Sales and Service

Sales & Service are what separate us from the "others". Ours is a far more central Factory Direct Model. Our system is set up to keep your inventory fully stocked.
Yet there will be times when you need support to ensure our expected high levels of customer service. Who better to handle your call than Highland Factory Trained Staff? We are always there for you.
The highly skilled and talented hands of our engineers are second to none. Our very own Frank Gunnarsson applies some fine tuning.
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